Government

New Iowa license plates on the way

Newstrack: Design changes background used since '90s

NEW PLATES: “City and Country Reboot” is the name of the design chosen for Iowa’s new license plates, now in production at Iowa Prison Industries in Anamosa. Starting sometime in the next three weeks, they should be assigned to new vehicles and will replace lost or damaged plates and ones older than 10 years. (Submitted photo)
NEW PLATES: “City and Country Reboot” is the name of the design chosen for Iowa’s new license plates, now in production at Iowa Prison Industries in Anamosa. Starting sometime in the next three weeks, they should be assigned to new vehicles and will replace lost or damaged plates and ones older than 10 years. (Submitted photo)
/

Last summer, officials with the Iowa Department of Transportation announced plans to replace the state’s standard license plate — a blue and white design with a farm and city skyline.

The existing plate had been in use since the late 90s.

In August, at the Iowa State Fair, Iowa Gov. Kim Reynolds unveiled three finalist designs, which would be open to public vote.

The winning plate was to be selected with public and law enforcement input.

Later that month, the Iowa DOT announced the winning design was “City and Country Reboot,” which depicts a city skyline in the upper left, a wind turbine and a farm in the upper right, and a green field along the bottom.

The design received nearly 39 percent of votes cast in a public poll.

What’s Happened Since

Last Tuesday, the Iowa DOT announced that new plates had begun production at Iowa Prison Industries in Anamosa and would begin appearing on Iowa vehicles in the next few weeks.

“The main purpose of license plates is to make the vehicle easily identifiable,” LaVonne Short, with the Iowa Department of Transportation, said in a Tuesday news release. “We did quite a bit of testing to make sure the new plates serve that purpose well.”

The plates have three letters followed by three numbers. The original plates had three numbers followed by three letters.

Plates will be assigned to newly acquired vehicles and will replace lost or damaged plates. They also will be assigned to vehicles when existing license plates reach the end of their 10-year life span.

ARTICLE CONTINUES BELOW ADVERTISEMENT

Plates will be distributed to each county treasurer’s office. With the state’s automated plate-ordering system, plate inventories are tracked and new plates are produced and delivered as needed.

Counties distribute plates at different rates, so it may be a few months before the new designs show up in some Iowa counties.

Urban counties with a higher population, meaning more plate turnover, could see the new design sooner that rural counties.

l Comments: (319) 398-8309; mitchell.schmidt@thegazette.com

Give us feedback

We value your trust and work hard to provide fair, accurate coverage. If you have found an error or omission in our reporting, tell us here.

Or if you have a story idea we should look into? Tell us here.

CONTINUE READING

MORE Government ARTICLES TO READ NEXT ...

DES MOINES - Iowa's most powerful state and federal government leaders have an ally in the White House thanks to political unity forged in the 2016 elections.There is a Republican president and a GOP-led Congress to team with Iowa ...

The nervous parents were sitting in classroom desks when loud pops rang out in the hallway. Hearts started pounding and faces went pale. Everyone scrambled to the teacher's larger, heftier desk and crawled underneath - huddling i ...

Give us feedback

We value your trust and work hard to provide fair, accurate coverage. If you have found an error or omission in our reporting, tell us here.

Or if you have a story idea we should look into? Tell us here.