Republicans hoping to oust Trump launch ad in Iowa

'Mourning in America' is a twist on Reagan's iconic ad

Putting a twist on Ronald Reagan’s iconic and optimistic political ad, “Morning in America,” Republicans who hope to block President Donald Trump’s reelection will begin airing an ad highlighting what they say is his inept response to the coronavirus pandemic.

The 60-second “Mourning in America” from the Lincoln Project highlights what it calls Trump’s failure and how he’s left states including Iowa “weaker, sicker and teetering on the verge of economic turmoil.”

“In a time of deep suffering and loss, Donald Trump continues with his failed leadership and his inability to put the country before himself,” said Jennifer Horn, co-founder of the Lincoln Project.

The ad will begin airing Wednesday in the Sioux City television market.

The Washington, D.C.-based Lincoln Project describes its mission as defeating both Trump and “Trumpism.” While the group has many policy differences with Democrats, the Lincoln Project argues that electing Democrats who support the Constitution over Republicans who do not is a worthy effort.

Its advisers include several GOP consultants as well as George Conway, the husband of Trump adviser Kellyanne Conway.

The ad contrasts Reagan’s 1984 “Morning in America” commercial that highlighted what his campaign saw as the positive impact of his first term and presented his optimistic vision of an America that was prosperous and peaceful.

“Trump’s dangerous incompetence has directly hurt the people of Iowa,” Horn said. “Across the country, too many Americans are mourning the loss of people they love the most. Millions have lost their livelihood and their security. Trump and his administration failed at every turn to take the response to COVID-19 seriously until it was too late; now we face a collective mourning for the America we once knew.”

In Iowa, there have been more than 15,000 positive cases of COVID-19 and 367 deaths.


However, Republican National Committee spokeswoman Preya Samsundar pushed back, saying that “Democrats and Republicans alike have praised President Trump for his continued work to combat the coronavirus.”

“Whether it’s providing relief for Iowa families, farmers, or small business owners, President Trump’s bold leadership is a reminder to the Hawkeye State that their safety and economic security is his number one priority,” she said.

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