Wilson’s Orchard in Iowa City has purchased the Sutliff Hard Cider brand and intends to roll it out in 12-ounce cans in stores this month — possibly as early as this weekend.
“Sutliff Hard Cider is a pioneering brand that has cultivated a loyal following in Iowa,” said Paul Rasch, who along with Sara Goering owns Wilson’s Orchard, in a statement.
Sutliff Cider Co., started in 2002, remains owned and operated by Scott Ervin in Lisbon.
Wilson’s grows more than 120 varieties of apples on its U-pick orchard.
“We aim to build on that tradition and build an even richer Sutliff Cider brand by adding our own apples and cider-making experience,” Rasch said.
Other apple-centric ciders will be added later, the company said.
“Historically, Americans used to drink more hard cider than any other alcohol, and Iowa grows exceptionally flavorful apples,” Rasch said.
“So our task is simply to turn this great fruit into the product it wants to be and get it to consumers.”