United Way announces new CEO in East Central Iowa

Board selects Mercy Medical Center Foundation executive

Kristin Roberts, new president and CEO of United Way of East Central Iowa
Kristin Roberts, new president and CEO of United Way of East Central Iowa

CEDAR RAPIDS — A new president and chief executive officer of the United Way of East Central Iowa will start at the organization Feb. 3.

The new CEO, Kristin Roberts, said she is eager to step into the role leading the nonprofit that works to meet a community’s education, financial and health needs.

Former president and CEO Tim Stiles stepped down in August.

“I’m eager to grow, evolve and lead United Way East Central Iowa as we chart a bright future in our community,” Roberts said in a statement. “I look forward to working with the dedicated staff, partner agencies and other stakeholders at United Way East Central Iowa to move this United Way into the new fundraising and volunteer landscape.”

Before coming to United Way, Roberts was director of communications and planned giving at the Mercy Medical Center Foundation.

Roberts also has served as chief advancement officer at Four Oaks and executive director at the Ronald McDonald House Charities of Eastern Iowa and Western Illinois.

Pat Deignan, vice-chair of United Way of East Central Iowa’s board of directors and head of the search committee, said Roberts is the “embodiment” of what the committee was looking for in a CEO.

The board focused on candidates who have a clear vision for United Way East Central Iowa, demonstrated strategic leadership, are able to build relationships in the community and are focused on growing and diversifying revenue.


Candidates also were to have a “partnership mind-set” with key stakeholders in Linn, Benton, Cedar, Iowa and Jones counties, which United Way East Central Iowa serves.

The United Way of East Central Iowa contributed more than $8.6 million in campaign revenue to 23 organizations in those counties between 2017 and 2018, its fiscal 2018 report shows.

“I am very excited to welcome Kristin and look forward to her strong future-forward leadership at United Way,” said Linda Mattes, chair of the United Way of East Central Iowa board of directors.

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