Building business, inspiring young minds

Mismanagement of Iowa's film tax-credit incentives was widely reported after the scandal broke. Abuses by some movie producers surfaced. Gov. Chet Culver suspended the program in September.

Vaughn Halyard's innovative television series had initially qualified for the program. The suspension sidetracked award of the credits.

But last month, the program was partially reinstated with tighter rules. And Halyard learned that “The Science of Thrill” five-part series can contract for tax credit assistance.

We don't know of any other film project more worthy.

Other recent good news validates Halyard and his Cedar Rapids-based company, StoryLounge Media. The National Science Foundation plans to integrate “The Science of Thrill” series into its educational offerings. Rocky Mountain Public Broadcasting Service plans to air the shows in the spring. They also will be part of the curriculum at a new math and science academy in Phoenix.

Halyard's “boutique media firm,” involved in film, music, television, new media and game production, is looking more and more like a success story of local entrepreneurship. It's demonstrating ways to expand Iowa's film industry that can boost our state's image and economy. “The Science of Thrill” relies heavily on expertise, talent and funding from Eastern Iowa.

Halyard, whose background includes work as a Disney executive, moved from California several years ago so he and his Cedar Rapids wife could raise their family here. He also found potential for his talents in Iowa.

While serving on The Science Station board, he learned more of U.S. students' lagging skills in science and math. That inspired a quest to produce TV programming that would attract more young minds to science.

“Every thrill has science behind it” is the driving theme in the series. In a compelling, format, the show explores scientific principles at work in such topics as the Blue Angels' flying feats, victories over cancer and the body chemistry effects of chocolate consumption. Right now, Halyard's Iowa crew is working with the U.S. Ski and Snowboard Association on another segment.

The possibilities are endless if the series proves popular and stirs students' interest in science. And so is the potential its example offers for expanding the Iowa film industry with responsible use of the tax credits.