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Hawkeye standout Cooper DeJean selling cereal for UI Children’s Hospital
‘A portion of the proceeds will go to the University of Iowa Stead Family Children’s Hospital’
Sep. 3, 2025 11:46 am, Updated: Sep. 3, 2025 3:21 pm
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IOWA CITY — Hawkeye fan favorite Cooper DeJean — fresh off his Super Bowl win as a rookie with the Philadelphia Eagles — is taking the “breakfast of champions” concept to heart by directing sales from a new self-branded cereal to the University of Iowa Stead Family Children’s Hospital.
In a promotional video at coopscrunchcereal.com, DeJean — who, before being drafted by the Eagles in 2024, was a clutch cornerback and punt returner for the University of Iowa — said, “You’re making a difference with every box purchased.”
“A portion of the proceeds will go to the University of Iowa Stead Family Children’s Hospital,” he said, pointing out a QR code on the box for additional donations.
The cereal — featuring green crunch berries for his Eagles’ emerald jerseys — can be bought in a two-pack for $24.95 or a 12-pack for $119.95. He’s also selling a cereal bowl for $8.99 featuring his photo and autograph.
“Thanks to support from fellow Hawkeyes like Cooper, we’re helping create a brighter future for young patients and their families,” according to a UIHC statement on the Coop’s Crunch website. “The University of Iowa Health Care Stead Family Children’s Hospital is Iowa’s only nationally ranked comprehensive children’s hospital — and the proud home of the best tradition in college football, the Hawkeye Wave.”
DeJean — heralded as a four-sport athlete from Odebolt before choosing Iowa to launch his football career — joins Hawkeye women’s basketball standout Caitlin Clark in tapping the cereal market to fundraise.
Clark — esteemed as one of the greatest college basketball players of all time, blowing up the women’s game and attracting millions of new fans — debuted “Caitlin’s Crunch Time” in 2024, with proceeds going to her Caitlin Clark Foundation.
Although the cereal sold out for a period, Hy-Vee grocery stores in May announced its return — still directing ”100 percent of Caitlin’s proceeds” to her foundation, supporting education-, nutrition- and athletic-related projects that improve life for young people and their communities.
Vanessa Miller covers higher education for The Gazette.
Comments: (319) 339-3158; vanessa.miller@thegazette.com
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