116 3rd St SE
Cedar Rapids, Iowa 52401
Credit unions work to maintain bond
Michael Chevy Castranova
Aug. 14, 2011 4:45 pm
By Dave DeWitte
Building customer loyalty has become essential in the world of credit unions, many of which no longer have the natural affinity as a lender to employee groups.
The area's largest credit unions have transitioned from employer credit unions that served the borrowing and saving needs of particular employee group to community credit unions that sell services to residents living or working in a geographic region.
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