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Creating a social media participation schedule
Nick Westergaard
Sep. 12, 2011 10:41 am
There's a lot of talk today about ‘social media engagement.' However, our engagement often ends up one-sided, as we focus more on our outgoing brand messages than on building connections and community with others.
I'm guilty of this myself. I don't comment on other blogs as much as I should. I don't retweet others as often as I'd like. People give me +K in Klout and I sometimes forget to return favor.
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