Follow basic principles for successful markets

We've forgotten the humble Christian principles that made us the world's most successful businessmen.

We knew the necessity of producing, of quality, of caring to serve our customers' needs, and of not destroying the future productive capacity of God's wondrous creation.

We knew the first rule of business, “the customer is always right, never argue with him, give him what he wants.”

It matters not what sellers want, as markets offer no reward for self-gratification.

It matters not how ignorant or unscientific industry lobbyists say our customers' beliefs are; they don't pay us to denigrate their wishes, but to fulfill them.

We have the finest soil and best workers on Earth in Iowa. We can produce anything the world needs, however they want it.

If we return to being willing sellers producing what willing buyers want, we won't have to steal millions from taxpayers to spend them on trade missions, lawyers or financing to coerce others to accept what we think most convenient to produce.

It's futile trying to force them to buy what they don't want.

Large industrial interests buying politicians, manipulating markets, indoctrinating producers and directing trade policy will never yield satisfied customers, producers, taxpayers or investors.

It is, always, ultimately counterproductive to ignore or subvert free market forces.

Larry M. Aden

Jolley