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UI to run Spanish language ad
Diane Heldt
Aug. 4, 2010 3:41 pm
IOWA CITY -- The University of Iowa will begin advertising in Spanish on televisions across Iowa this week to reach the families of the state's growing population of Hispanic high school students and their families, officials said in a news release Wednesday.
The 30-second TV spot, "La Experiencia Iowa," which has the same images and message as its English-language counterpart ("Experience Iowa"), will run throughout August on Iowa Mediacom cable TV systems that carry Univision.
Admissions Director Mike Barron says the commercial is part of university-wide efforts to increase diversity. The UI also has Spanish sections of its admissions website, he said.
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