How can employers create mission-driven companies?

Iowa employers are facing tough competition for employees and changing desires of millennial workers -- who are now the largest generation in the workforce. This has led many to place an increased emphasis on workplace culture, mission and values.

At Iowa Ideas 2017, September 20-22, panelists from both large and small companies shared ideas on the role of mission and values at work, how to create a mission-driven workplace and how to evaluate culture initiatives.

This session was part of Workplace (R)evolution, which joined Iowa Ideas in 2017 as a special track focused on culture and the future of work.

Panelists included:

Jeff Miller, Chief Technology and Distribution Officer at Van Meter

Christine Sullivan, Director of Human Resources at the ESCO Grou

Leah Rodenberg, Senior Program Manager at the Alliant Energy Foundation

Kayla Grunder, UX Designer at Visual Logic

Moderator: Jennifer Daly, President and CEO of the Iowa's Creative Corridor Development Corporation

Listen to the full replay to hear panelists' thoughts on:

The role of company leadership in helping employees "live the mission"

The pros and cons of written vision or values statements (could you recite your company's values?)

How one company took a fresh look at culture when bouncing back from losing their biggest client

How to evaluate the impact and whether employees are connecting with your company's mission