Everyone knows this: Reporters call their assigned areas “beats.” Why they’re called beats I’ve no idea. Maybe because in the …
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Everyone knows this: Reporters call their assigned areas “beats.” Why they’re called beats I’ve no idea. Maybe because in the …
There’s not enough good research out there today. This fact is sad but true. It’s especially true in the social …
This blog sits at the intersection of branding and social media. There’s nothing more in the crosshairs of this thesis …
This entry marks the 300th post on this blog. As this is something of a milestone I wanted to mark …
I have some exciting news to share! Brand Driven Social is honored to be convening an event that will bring …
We hear it all the time. What’s your brand promise? That’s part of your brand promise. Like many ubiquitous statements …
I speak to groups about social media marketing a lot. The audience make-up can vary greatly when it comes to …
Is your brand social? Are you creating shareable content? Is your brand influential? For all of these questions we ask …
Brands no longer have a choice on whether or not to ‘get social.’ The cold, hard truth is that all …
I speak to groups about social media marketing a lot. The audience makeup can vary greatly when it comes to …
In the ’90s there was a Saturday Night Live sketch starring the late, great Phil Hartman as an avant garde …
At the American Economic Associationconference in Chicago this past January, the University of Chicago’s Luigi Zingales presented an analysis that …
As Heidi Steffen sees it, putting on a county fair in Iowa “is like planning 100 small events under one …
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