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Do You Need a Brand Promise?
Nick Westergaard
May. 31, 2012 9:18 am
We hear it all the time. What's your brand promise? That's part of your brand promise. Like many ubiquitous statements in the fast-moving marketing zeitgeist the phrase ‘brand promise' is bandied about with great ease but what does it really mean, who is it for, and, most importantly why do you need one?
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