Waterloo's new 'Dig Deeper' campaign announced

The Waterloo Convention & Visitors Bureau launched a new campaign this month called "Dig Deeper."

It is an attempt to encourage visitors to not only experience Waterloo's well-known attractions, but also to seek out some of the locals' favorite hangouts.

“No matter the primary reason for their visit, we hope our guests ‘Dig Deeper' and add at least one more activity to their itinerary. We are excited to show visitors our wonderful museums, events, restaurants, and attractions and want to encourage them to experience something they may not have been aware of or visited previously,” said Aaron Buzza, Executive Director of the Waterloo Convention & Visitors Bureau.

A 30-second commercial to air on television networks around the state is planned, as well as various social media ads and calls for visitors to submit their vacation photos and experiences.

To learn more about the "Dig Deeper" visit the

Waterloo Convention & Visitors Bureau's website.