116 3rd St SE
Cedar Rapids, Iowa 52401
Re-branding the Corridor for a more regional edge
Gregg Hennigan
May. 20, 2012 1:15 pm
When John Miller describes where he works to someone unfamiliar with Iowa, he starts by telling them he's four hours west of Chicago.
He then asks if they're familiar with Interstate 80 and the Mississippi River.
Miller is co-owner of Cedar Rapids-based Hybrid Transit Systems Inc., a freight broker that does business nationally and internationally.
As businesses that compete globally know, you need to be on the map. And that's just not the case for much of the Cedar Rapids-Iowa City corridor, according to area business leaders.
But an effort is under way to change that, and the first push came earlier this year with the re-branding of “Iowa's Technology Corridor” as “Iowa's Creative Corridor.”
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