A stiff, formal apology is the usual playbook for a corporate crisis, but sometimes, a carefully placed bit of humor or a clever marketing move can turn a PR nightmare into a masterclass in branding.
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Cedar Rapids, Iowa 52401
A stiff, formal apology is the usual playbook for a corporate crisis, but sometimes, a carefully placed bit of humor or a clever marketing move can turn a PR nightmare into a masterclass in branding.
Also in the notebook, Iowa’s unemployment rate remained at 3.7 percent in July
For the third time in two years, The District: Czech Village and New Bohemia is looking for a new executive director after its most recent director, Jennifer Borcherding, resigned.
The Cedar Rapids data center project is the company’s first in Iowa.
Edtech veteran Eric Wenck has joined the assessment company as Chief Technology Officer of ACT. Wenck will oversee a team of about 200 people, and has worked at Sylvan, Catapult Learning and Fullbloom.
The City of Fairfax will consider a change to its zoning code that would provide a path for Alliant Energy to site a gas-fired power plant within city limits, near The Eastern Iowa Airport.
U.S. Small Business Administrator Kelly Loeffler participated in a small business roundtable discussion hosted by the Cedar Rapids Metro Economic Alliance and attended by Iowa Republican U.S. Sen. Joni Ernst and U.S. Rep. Ashley Hinson on Monday.
A committee representing the bankrupt Mercy Iowa City has filed a complaint against its former managing partner MercyOne – along with the president it appointed to lead the community hospital – in hopes of recovering at least $55 million for alleged “breach of contract, unjust enrichment, breach of fiduciary duty, and negligent misrepresentation.”
The Gazette’s Business Notes is a compendium of the week’s promotions, new hires, certifications, added business lines and business events, among other items, in Cedar Rapids, Iowa City and the rest of the Corridor.
The announcement last month that Coca-Cola will introduce a new product made with cane sugar — instead of high-fructose corn syrup — came as a surprise to many corn growers, especially in Iowa, the country’s top corn producing state.
Farmers and ranchers across the U.S. would love to take greater advantage of the high prices, but with the U.S. herd at record lows, they can't meet the demand quickly.
Of the more than $40 million in contracts awarded for the Cedar Crossing Casino & Entertainment Center so far, 96 percent have gone to Iowa companies.
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