Fundraisers publish strategy white papers

The Association of Fundraising Professionals  has published two white papers written by Dee Vandeventer, partner, and Justin Tolan, chief fundraising adviser of ME&V.

The papers, “Resilience Plays Remarkable Role in Fundraising Campaigns” and “Technological Advances Impact Fundraising Strategies,” are published on the “Information Exchange” on the AFP website. Vandeventer and Tolan now have six papers published by AFP.

The first paper emphasizes resiliency as a necessary skill for fundraisers. It includes traits of resilient individuals and organizations. The paper concludes with ideas on how to build a support network for resilience.

The second paper focuses on the rise in technological advances and the ways in which they impact fundraising. Examples include mobile giving, tags, digital video and kiosks. Members of AFP can view “Resilience Plays Remarkable Role in Fundraising Campaigns” and “Technological Advances Impact Fundraising Strategies” at www.afpnet.org.

ME&V, a specialized, full-service advertising and fundraising consultancy, serves clients through its Advertising + Consulting; Fundraising Advisers; Healthcare Marketing; Nonprofit Marketing; and Higher Education Marketing specialty divisions.

With offices in Cedar Falls, Cedar Rapids and Des Moines, Iowa, ME&V offers a wide spectrum of creative marketing services through its expertise in animation, audio/video production, cinematography, copywriting, fundraising, graphic design, interactive services, media placement, public relations and research.

Founded in 1960, AFP is a professional association of individuals and organizations who generate philanthropic support for a variety of charitable institutions. AFP celebrated its 50

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anniversary in 2010 with 30,000 members in 218 chapters around the world.