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Deck your brand’s halls — online and off
Nick Westergaard
Nov. 28, 2011 8:27 am
It's the most wonderful time of the year. To the perplexity of many, retail brands across the country have been decking their halls since just before Halloween. Holiday decor has become so ubiquitous that
Nordstrom's actually made headlines this year by declaring very publicly that they would
not be decking their halls until Black Friday. (A classic example of how you can often get some earned media by taking a contrarian stance.)
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