Tea company protects tropical forests with Facebook quiz

BOULDER, Colo. - Celestial Seasonings invites people to help preserve the earth's tropical forests by participating in a new Facebook quiz, entitled PossibiliTEAS. Through the campaign, which kicks off January's National Hot Tea Month, Celestial Seasonings will donate $1 on behalf of each participant, totaling up to $50,000, to Conservation International's "Protect an Acre" program.

"At Celestial Seasonings we continue our 40-year commitment to social and environmental responsibility through our support of Conservation International's 'Protect an Acre' program," said Peter Burns, General Manager of Celestial Seasonings. "Our entertaining and insightful PossibiliTEAS Facebook quiz utilizes the inspiring art from our new, smoother-tasting green tea line to teach tea drinkers a little about themselves, while they support a great cause."

The PossibiliTEAS Facebook application features thought-provoking questions, the answers of which align people with one of nine symbolic Asian characters found on boxes of Celestial Seasonings new green tea. Participants are provided with inspiration and guidance based on the given character and its associated meaning. For instance, the Dragon featured on Authentic Green Tea represents "awakening" while the Butterfly featured on Raspberry Gardens(R) Green Tea symbolizes "joy."

The quiz is available at Celestial Seasonings Facebook fan page: www.facebook.com/CelestialSeasonings where the first 15,000 participants will receive a sample of Celestial Seasonings Authentic Green Tea.

Celestial Seasonings' donation of up to $50,000 will support Conservation International's "Protect an Acre" program, which helps slow climate change and preserves tropical forests around the world. Just $15 protects one acre of tropical forest, so when participants enlist the support of 14 of their Facebook friends, together they will protect one acre of tropical forest. Building upon a strong foundation of science, partnership and field demonstration, Conservation International empowers societies to responsibly and sustainably care for nature for the well-being of humanity.