Formerly a pet, chia seed in nutritious cereal

The tiny chia seed is no longer relegated to pop culture nostalgia.  It turns out that the little seed many people associate with green “pets” and the '70s is nutritious.

According to the FDA's nutrient database, chia (Salvia Hispanica L., also marketed as Salba) contains more than 4 1/2 times more calcium than milk, 16 percent protein and more Omega 3 than salmon. It is also a great source of trace minerals.

“But what got my attention”, said Ruth Shamai, president of Ruth's Hemp Foods, is the way chia “gels up” when it gets wet. Add just a little of any type of liquid, hot or cold, and it gets thick within minutes, with no cooking. It dawned on me that this quality is perfect for a cereal with the comfort value of hot oatmeal, but a much higher nutritional value than anything else on the market.”

As well as used as a breakfast in itself, it can be stirred into yogourt, oatmeal or granola to boost their nutritional value, or used as a base for muffins or pancakes.

Also in Chia Goodness™ are hemp and buckwheat seeds, and Celtic Sea Salt®, a high end salt harvested in France. As well as this Original formulation, Chia Goodness™ is available in Cranberry Ginger and Apple Almond Cinnamon.