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'Iowa's Creative Corridor' new regional brand for 7-county area
A two-year rebranding effort involving more than 1,500 people has produced a new identity, Iowa's Creative Corridor, for the region formerly known as Iowa's Technology Corridor.
The new brand name and double helix logo were unveiled Friday morning at an event held at Kirkwood Community College.
John Lohman, a member of the Corridor Business Alliance task force that spearheaded the rebranding initiative, said Iowa's Creative Corridor was selected to more accurately convey the region's blend of art, science and technology. Lohman, publisher of the Corridor Business Journal, said the "Corridor" also is formally defined as the seven-county region along Interstate 380 served by Kirkwood.
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