Extension programs make a difference in Iowan's lives

By Rachel Rockwell

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At the March 13 Celebration of Ag event, I enjoyed the funny and engaging commentary of keynote speaker John Phipps (Contributing Editor for Farm Journal and Top Producer magazines).

John talked about how we can survive and thrive through occurrences that are unexpected and extremely difficult to predict - Black Swan Events. For example, who could have predicted the current value and consequences of land in Iowa? The social implications of the Internet and social media? Hurricane Katrina's impact?

Black Swan Events have long-term and profound impacts on society. Even though we cannot prepare for these events, John emphasized building trust and developing relationships so that we have support, combined strength in decision making, and pooled resources to draw from.

Speaking of unpredictable, after more than 10 years in Des Moines, I am back as director of Iowa State University Extension and Outreach for Linn County. I am here because of a customary and traditional principle I have observed repeatedly: If you plant a seed and ensure right conditions, it will grow. I know this to be true from my time spent with business owners trying to establish and grow their businesses.

I've witnessed many a seed planted and sown with at-risk youth and their families through my years of non-profit experience. There is no greater feeling than being able to celebrate community growth. That is how I ended up back here.

That is also why I am so excited about the future of our organization. Extension helps take Iowa State's education and research beyond the borders of campus and provides education that makes a difference in Iowan's everyday lives. This area is full of people who are hungry for knowledge, wanting to know how to take better care of their health, families, schools, communities and environment.

We are moving forward, ready to provide innovative, in-Demand, relevant programming that acts in catalytic ways, encourages partnerships and deepens our community impact. One of our newest offerings, the Homegrown Lifestyle program, which began March 29, does just that. Find out more at www.homegrownlifestyle.org.

Be sure to look for more innovative and educational programming from us. By utilizing Extension and Outreach resources, we can be better prepared for Black Swan Events. I am happy to be back and working to ensure the growth and the success of my hometown community.

Rachel Rockwell is director of Iowa State University Extension and Outreach in Linn County. Comments: rachelr@iastate.edu