Chamber to Present “Marketing – Doing it Right and Getting Results” August 9

The Chamber's Business Success Initiative and Chamber Academy will host “Marketing – Doing it Right and Getting Results” on Tuesday, August 9. Presenter Julie Hein, senior vice president and general manager of Z102.9 and 1600 ESPN, will discuss getting the most out of business advertising dollars, as well as the most important aspects of any marketing campaign with step-by-step information. Keynote topics include understanding marketing, the most important marketing actions, the appropriate order of marketing steps, and how to know when you're ready for the next marketing step.Hein specializes in marketing, sales and sales management, building business, and B2B sales and sales training. Her primary focus is the impact of advertising and how to get concise messaging across that appeals to the needs and wants of customers.“Marketing is all about sales and sales is about asking good questions and reacting appropriately to the answers,” Hein said. “It's finding the truth for yourself and for your customers.”One common mistake Hein feels businesses make is talking too much about the business instead of focusing on what the customer wants. Noting that making a sale is tied more directly to emotional reasons than logical reasons, she said it is important to connect with customer emotions.The event is sponsored by Informatics and will be held

at CJ's Bar and Grill, 62 17

^th

Ave. SW, Cedar Rapids. Flood affected businesses in Cedar Rapids are able to attend for free by contacting Jennifer Jentz at (319) 731-5843 or email

jjentz@cedarrapids.org. All others may make reservations on the Chamber's Web site at

www.cedarrapids.org. Participants may choose from two sessions from 11:30 a.m. to 1:00 p.m. or 4:00 to 5:30 p.m. Lunch will be provided at the 11:30 session and appetizers at the 4:00 session. For more information contact Jentz at (319) 731-5843.

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