116 3rd St SE
Cedar Rapids, Iowa 52401
Do You Need a Brand Promise?
Nick Westergaard
May. 31, 2012 1:21 pm
We hear it all the time. What's your brand promise? That's part of your brand promise. Like many ubiquitous statements in the fast-moving marketing zeitgeist the phrase ‘brand promise' is bandied about with great ease but what does it really …