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How to build a brand blueprint
Nick Westergaard
Feb. 13, 2012 9:05 am
f you think about it, we're all in the business of building brands. Whether you're a scrappy start-up, a non-profit, or a massive corporation. Whether you're a PR firm, an ad agency, or a digital boutique, the desired result is the same - moving the needle for either our own brand or our clients' brands.
The other common thread tying our work together today is social media.
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