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Ask: Ice Bucket Challenge
In just over one month, the ALS Association's 'Ice Bucket Challenge” has helped the organization raise an astonishing $94 million to help fight Lou Gehrig's disease. The Internet sensation has attracted 2.1 million new donors, according to the group, and also its share of critics. What do you think about non-profits' use of promotional challenges such as this? Are they hype or do they help?
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