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Starbucks to top McDonald’s as restaurant king: analyst
Bloomberg News
Jan. 3, 2017 3:40 pm
Starbucks is poised to overtake McDonald's as the world's most valuable restaurant chain, and the coffee giant ultimately could have a staggering 50,000 locations.
That's the prediction of Nomura analyst Mark Kalinowski, who named Starbucks his top restaurant stock for 2017 in a report on Tuesday. He estimates that the company will increase its worldwide restaurant count by 8.4 percent this year and boost same-store sales by more than 5 percent.
There's more room for growth in the beverage industry - and less competition - giving Starbucks an edge over McDonald's and other more food-focused rivals, Kalinowski said. The coffee chain's new upscale Reserve brand also eventually could generate $3 billion in sales, helped by pricier drinks.
Starbucks has set a goal of having 37,000 cafes open by 2021, up from about 25,000 last year.
Artwork made of coffee cups is the backdrop for tables at Starbucks' Reserve store, one of the company's four cafes, each with different styles, in University Village in Seattle, Dec. 12, 2013. (Alan Berner/Seattle Times/MCT)