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More companies yank ads from Breitbart News
Los Angeles Times
Dec. 8, 2016 4:50 pm
The Breitbart News Network has long prided itself on running inflammatory articles designed to trigger sensitive liberals.
But since the election of Donald Trump, the conservative media company also has managed to trigger some of its advertisers, which have yanked their ads from the irreverent site in objection to its content.
After recent decisions by companies such as the Kellogg and Allstate to pull their ads, a number of German companies have followed suit, including BMW, Deutsche Telekom and the restaurant chain Vapiano.
Deutsche Telekom is the parent company of wireless carrier T-Mobile. The companies didn't respond to requests for comment.
The decisions come as Breitbart, which supported Trump in his successful bid for the U.S. presidency, is aiming to expand its operations into Germany as the country prepares for elections next year amid high tensions over the migrant crisis. Breitbart has been extremely critical of Chancellor Angela Merkel and her open-door policy toward refugees.
Some advertisers have stated that they didn't know that their ads were appearing on Breitbart and that they only discovered it after receiving screenshots from consumers and Twitter users. Many companies rely on third-party ad networks and exchanges to place their ads on sites.
As a result, they aren't always aware of where their ads end up appearing.
In recent weeks, a number of anti-Breitbart efforts have emerged on Twitter - including the account Sleeping Giants and the German hashtag KeinGeldFuerRechts (No Money for the Right) - that aim to identify companies whose ads appear on Breitbart and pressure them to boycott the site.
Sleeping Giants has said that Breitbart is a fake news site that engages in racist rhetoric. Breitbart disputes both claims, saying left-wing activists are intolerant of conservative views and are attempting to censor them.
The news site did not respond to a request for comment.
Boxes of Kellogg's cereal are stacked in a supermarket in New York in this April 29, 2008 file photo. (Reuters)