OHHHHHH! Gus Johnson is calling Thursday's Iowa-Northwestern basketball game

It has been suggested no network has put as much of a marketing effort behind a single announcer as the Big Ten Network has with play-by-play man Gus Johnson.

Johnson is a bit of a phenomenon in broadcasting right now, a cult-favorite who really took off for his hyper-enthuiastic call of the fantastic Kansas State-Xavier NCAA Sweet 16 game of last year, a 101-96 K-State win in double-overtime.

I might suggest Iowa-Northwestern could use Gus, given the Hawkeyes scored 47 points in a loss to Minnesota Sunday, and Northwestern managed just 41 points the same day in a defeat at Penn State. So for those fans of both teams that are

Here's a fun site with a jillion of Johnson's excited phrasings.

And this, with a strange sound coming from Gus before a good quip from Greg Gumbel: