Mercy kicks off Breast Cancer Awareness Month with the Power of Pink

Mercy Medical Center and Alliant Energy joined forces to light the night pink on Thursday.  A special Power of Pink event at Mercy marked the arrival of National Breast Cancer Awareness Month-October-with a lighting ceremony and free giveaways to promote awareness and early detection.

Megan Turner, host of Alliant Energy's Power House TV show, handed out free pink compact fluorescent light bulbs to the hundreds of people who showed up for the event.  Those who received the energy saving light bulbs were encouraged to put them in their porch lights for the month as a reminder to women in their neighborhood to get screened for breast cancer.

Mercy also gave away free pink glow-in-the dark necklaces and served pink smoothies and warm ribbon-shaped pretzels.

Mercy will donate $2 to the Especially for You® fund for each person in attendance.  The fund provides breast care services such as mammograms, biopsies and ultrasounds for those in our community who couldn't otherwise afford them.

Mercy is proud to be the area's leader in cancer care.  This year marks the 21Especially for You® Race Against Breast Cancer, on Sun., Oct. 2, which supports the Especially for You fund.  More than 15,000 people are already registered for the race.

Mercy is also proud to be home to the Hall-Perrine Cancer Center, now under construction on the north side of the hospital.  This state-of-the-art facility is scheduled to open next spring, providing the most advanced cancer therapies and technologies inside a single, supportive healing environment – close to home.

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