Beef - it's what's on your mobile phone

AMES - America's beef producers are giving consumers access to beef recipes and cut information, all from their mobile phones.

Consumers can visit the Beef For Dinner web site to access recipes and shopping tips during meal planning, while at the meat case and while cooking at home.

The mobile site also provides consumers with beef nutritional information and shopping tips. As one of the key benefits, the Beef for Dinner site will enable consumers to feel confident when shopping and preparing beef – equipping consumers with delicious and nutritious beef recipes wherever and whenever they need them.

It's free to access expert-tested beef recipes, easy to use customized shopping lists and there's no download necessary. Follow these three steps to Beef For Dinner Mobile:

• Step 1: Enter “beef for dinner” into your mobile web browser (it's available for all carriers)
• Step 2: Search by a specific beef cut or recipe title
• Step 3: Log in to the Beef. It's What's For Dinner online community for direct access to your shopping lists at the store or prepare your favorite beef recipe with ease from your kitchen

BeefForDinner.com is linked to the BeefItsWhatsForDinner.com web site which provides information on beef nutrition, how-to-cook videos, access to an online community of beef fans, a bi-weekly e-letter and hundreds of beef recipes.