ARTICLE

New Iowa tourism campaign unveiled

Nine trucks to feature Ames, Burlington, Cedar Falls, Cedar Rapids, Iowa City/Coralville, Newton, Okoboji, Sioux City and Waterloo

Nine trucks from the Iowa Alcoholic Beverages Division fleet were wrapped with images of Iowa cities as part of a tourism campaign launched by Gov. Terry Branstad. (Courtesy: Cedar Rapids Convention and Visitors Bureau)
Nine trucks from the Iowa Alcoholic Beverages Division fleet were wrapped with images of Iowa cities as part of a tourism campaign launched by Gov. Terry Branstad. (Courtesy: Cedar Rapids Convention and Visitors Bureau)

DES MOINES — Gov. Terry Branstad unveiled a small fleet of moving billboards featuring Iowa tourism destinations Monday.

Nine trucks from the Iowa Alcoholic Beverages Division fleet were wrapped with images of Ames, Burlington, Cedar Falls, Cedar Rapids, Iowa City/Coralville, Newton, Okoboji, Sioux City and Waterloo as part of the promotion.

“On the Fourth of July, we’ll be marking the unofficial mid-point of summer. We thought it would be a great time to talk about scheduling your Iowa vacation,” Branstad said as he announced the program while standing on the western steps of the Iowa Statehouse.

He chose the outside location to show off the new wraps on trucks that were parked on the road behind him. Each truck cost between $3,000 and $5,000 to wrap with the cost being split 50/50 between the state and the cities.

They’ll be used for 18 months, traveling an estimated 1.6 million miles, said Stephen Larson, administrator at the Iowa Department of Alcoholic Beverages.

Each truck features images from an area. The Waterloo truck, for instance, features the Iowa Veterans Museum the John Deere factory and Lost Island Water Park. The Sioux City truck shows Saturday in the Park, the Orpheum Theatre and Stone State Park.

Images of the trucks can be found on the Alcoholic Beverages Division website at iowaabd.com/about/updates/press_release/100.

“It’s kind of like Wrigley gum: You always have to have more marketing, “ said Tom Kuhlman, executive vice president of the Iowa Great Lakes Area Chamber of Commerce, who was in Des Moines for Monday’s announcement. “They claim that 7 percent of the population in Sioux City turns over every year, so that’s a whole new audience that we need to reach, and that’s true of cities throughout the Midwest.” 

Give us feedback

We value your trust and work hard to provide fair, accurate coverage. If you have found an error or omission in our reporting, tell us here.

Or if you have a story idea we should look into? Tell us here.