Insight Bowl nets surplus for Iowa athletics department

Iowa's Keenan Davis boards the plane for the football team's flight to Arizona for the Insight Bowl on Monday, Dec. 20,
Iowa's Keenan Davis boards the plane for the football team's flight to Arizona for the Insight Bowl on Monday, Dec. 20, 2010, at PS Air at the Eastern Iowa Airport in Cedar Rapids. (Liz Martin/SourceMedia Group News)

IOWA CITY — The University of Iowa athletics department reported a $382,500 surplus from its trip to the Insight Bowl last December, according to figures released by the university Friday to SourceMedia Group via the Freedom of Information Act.

Iowa received a $1.8 million allowance from the Big Ten Conference to compete in the Phoenix-area bowl game, and spent $1.417 million, according to the report.

Iowa's primary expenses came from travel, food and lodging. Transportation costs to the game and around the Phoenix-area was $636,642. Food and lodging costs were $559,253. Iowa spent 10 days at the Insight Bowl, and had 651 people travel in some capacity.

Iowa listed $1.895 million in expenses from the 2010 Orange Bowl and spent $1.519 million at the 2009 Outback Bowl. Iowa came in under budget in those trips as well.

The report doesn't show Iowa's financial hit from unsold tickets. The Big Ten Conference incurred $361,171 in losses from unsold Insight Bowl tickets. Iowa and the Big Ten Conference were responsible for 11,000 tickets, but 6,745 went unused. League schools share the cost of unused bowl ticket, costing Iowa only $32,833. Iowa's share from unused tickets at the 2010 Orange Bowl was $36,080.

The report also didn't list the $494,861 in bonuses earned by Iowa's coaches in qualifying for the game. The Hawkeyes beat Missouri 27-24, the school's third straight bowl victory.“First, I want to congratulate again our student-athletes and staff for a tremendous victory over a very talented and nationally ranked opponent," Iowa Athletics Director Gary Barta said in a statement. "Our first visit to the Valley of the Sun was a very successful one and included another outstanding turnout by fans of the Hawkeyes who helped the Insight Bowl set a new attendance record.  With respect to the financial report, credit goes to our staff and coaches for successfully managing the trip well within the budget provided.”

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