NewBo City Market gets new director

Scott Kruger brings experience to position

NewBo City Market in Cedar Rapids. (Liz Martin/The Gazette-KCRG)
NewBo City Market in Cedar Rapids. (Liz Martin/The Gazette-KCRG)

A veteran of more than 16 years of experience in fundraising and nonprofit management has been named executive director of NewBo City Market in Cedar Rapids.

Scott Kruger, who will start work later this month, has worked for KCCK public radio and the University of Iowa Law Foundation. He succeeds Kristie Wetjen, who resigned in November to become general manager of Tanger Outlet Mall in Williamsburg.

Dean Spina, president of the NewBo City Market board of directors, said Kruger’s training, experience and insights are perfectly suited to take NewBo City Market to the next level.

“In its first three years, NewBo City Market has already become a major destination in Cedar Rapids and Eastern Iowa,” Spina said in a news release. “The many supporters of the market envisioned a venue that would serve as a meeting place and a source of fresh food and fun.

“That vision is being realized and our visitors can expect even more in the future.”

Kruger, a graduate of Jefferson High School in Cedar Rapids, earned an undergraduate degree and a law degree from the University of Iowa. He has almost completed a master of arts program in journalism and mass communications.

Kruger said he and his family have enjoyed exploring new venues in Cedar Rapids since they returned to the community two years ago.

“We have enjoyed the market’s merchants and events,” he said. “I look forward to working with the chefs and artisans in the market, to facilitating new opportunities for local business entrepreneurs, and to building stronger connections with our neighbors and the community.”


NewBo City Market at 1100 Third St. SE, is a nonprofit organization that provides retail spaces for 22 small businesses that provide locally-produced food and other products. In 2014, during its second year of operation, NewBo Market was named Outstanding Metro Attraction by the Iowa Tourism Office.

Attendance has grown to 275,000 annually.



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