Business

Joint Venture debuts ICR Iowa brand

Marketing campaign set to be unveiled in summer

“The team believes this brand will resonate both within and outside our region,” says Jennifer Daly, president and CEO. (Jim Slosiarek/The Gazette)
“The team believes this brand will resonate both within and outside our region,” says Jennifer Daly, president and CEO. (Jim Slosiarek/The Gazette)

The seven-county Cedar Rapids Iowa City Corridor Development Corp., commonly known as the Joint Venture, on Monday announced a branding change, to ICR IOWA.

ICR IOWA will serve as the name of the economic development organization as well as a brand used to promote the region, said Jennifer Daly, President and CEO for ICR IOWA.

A new website and marketing campaign focused on business and talent attraction will be launched this summer.

“The team believes this brand will resonate both within and outside our region, allowing us to develop a stronger presence nationally and internationally for business and talent attraction,” she said.

ICR IOWA staff are working with the Raygun stores to develop merchandise.

“We are excited to see the additional ideas they and others generate around ICR,” Daly said. “We know a simple idea can really take off and we have seen that happen in other regions including MSP, NYC, KC, DFW, DSM and others.”

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