Business

Fashion label presenting at Chicago show

WRITTEN Apparel to showcase its fall and winter lines

Jessalyn Holdcraft/Iowa Startup Accelerator

Meegan Hofmeister (left), vice president of sales, research and development at Written Apparel in Cedar Rapids, and Emily Carlson, founder and CEO, work on designs for the company’s line of pencil skirts. Written Apparel is focused on developing homegrown high-end fashion for women.
Jessalyn Holdcraft/Iowa Startup Accelerator Meegan Hofmeister (left), vice president of sales, research and development at Written Apparel in Cedar Rapids, and Emily Carlson, founder and CEO, work on designs for the company’s line of pencil skirts. Written Apparel is focused on developing homegrown high-end fashion for women.

A Cedar Rapids fashion label will present its fall and winter apparel lines this weekend in Chicago.

Emily Carlson, WRITTEN Apparel founder and creative director, is one of 18 designers invited to Midwest Fashion Week.

Founded by Berny Martin, an internationally recognized designer and tailor, Midwest Fashion Week was established to show how Midwest fashion fits into the international fashion scene.

Carlson and WRITTEN Apparel were accepted in August as members of the 2016 cohort for the Iowa Startup Accelerator. The company, which specializes in the design of pencil skirts, was founded on the belief that every woman has her own unique story to tell, and fashion is a means of telling that story.

“Fashion is so incredibly personal,” Carlson said in a news release. “I want to design pieces that serve as a first impression on behalf of the woman wearing them; a way to express who she is to her audience from the moment she enters a room.

“The pencil skirt has been a reliable staple in women’s wardrobes for decades. I am elevating the design of this icon, to rival the little black dress and the power suit in one fell swoop.”

Carlson will not be a rookie at Midwest Fashion Week in Chicago. In 2015, she was invited to present at Midwest Fashion Week in Indianapolis.

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“Last year I was just beginning to express myself through my designs, and exploring the possibilities of fulfilling my dream of being a designer,” Carlson said. “This year, I will show designs created with more of an intimate understanding of who the WRITTEN woman is: a confident, powerful, fearless female who is proudly writing her own story.”

WRITTEN Apparel will be showing at Midwest Fashion Week’s “Fashion For A Cause” showcase on Saturday at the Godfrey Hotel Chicago. The fashion showcase is scheduled to begin at 8 p.m.

Carlson and WRITTEN Apparel will be on the Paramount Theatre stage Nov. 3 for Iowa Startup Accelerator Launch Day.

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