The good vibes No. 20 Iowa built during a perfect nonconference schedule quickly dissipated, as Big Ten play restarted with an 86-70 pummeling at Purdue.
The Hawkeyes fell to 11-3 overall and 0-3 in the Big Ten, while Purdue is now 9-5, 2-1.
Coverage from West Lafayette
MVP: Purdue point guard Carsen Edwards showed why he's the frontrunner for Big Ten Player of the Year. He scored 21 points, including 16 in the first half, on 8-for-17 shooting and added five rebounds, two assists and a steal with just one turnover.
Turning point: Iowa took a 15-14 lead on Tyler Cook's blow-by, two-handed flush and the Boilermakers responded immediately with the next five points. They used a 23-9 run to build a 37-22 lead at the under-4 media timeout. By halftime, Iowa had dug a 17-point deficit (52-35) for the 11th straight road game.
Key stat: 63.3. The Boilermakers made 19 of their 30 first-half field goal attempts, as Iowa's defense reverted to last year's form. The Boilermakers were 5 of 10 from downtown and scored 13 points off seven Hawkeye turnovers.
Points: Tyler Cook, Iowa (24); Carsen Edwards, Purdue (21)
Rebounds: Tyler Cook, Iowa (6); Evan Boudreaux, Carsen Edwards, Matt Haarms, Purdue (5)
Assists: Jordan Bohannon, Iowa (5); Ryan Cline, Purdue (6)
Steals: Sasha Stefanovic, Purdue (2)
Blocks: Tyler Cook, Nicholas Baer, Iowa (2); Matt Haarms, Purdue (2)
Up next: Iowa hosts No. 23 Nebraska (11-3, 1-2) at 4:30 p.m. Sunday (BTN). The Cornhuskers lost 74-72 at Maryland Wednesday on Jalen Smith's floater with 3.8 seconds to go.