Some websites consumers use to buy their own health insurance don’t provide full information on plan choices or Medicaid eligibility, and appear to encourage selection of less comprehensive coverage that provides higher commissions to brokers, according to a report released in March by the left-leaning Center on Budget and Policy Priorities.
These direct-enrollment broker websites — including eHealth, ValuePenguin, GetInsured.com and some named after the insurance carriers they represent — are not the state-based marketplaces or the federal exchange, known as healthcare.gov.
The commercial sites promise more options to consumers shopping for health insurance. They can offer Affordable Care Act plans, for example, as well as lower-cost but less comprehensive plans, such as short-term policies and other types of coverage that don’t meet the federal ACA’s requirements.
About 42 percent of enrollments for 2018 ACA plans were arranged through sales agents or brokers, with many of them relying on such alternative websites to enroll their clients, noted the report.
But consumers who use alternative portals, the report warned, don’t have the same shopping experience as applicants accessing state or federal marketplaces.
That’s because government sites must provide full information on all available ACA choices and cannot steer consumers to non-ACA plans.
The government marketplace also is responsible for accurately processing applicants’ eligibility for Medicaid or premium subsidies.
The commercial sites generally don’t have those responsibilities.
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Two years after sharp financial cuts by the Trump administration for enrollment outreach and funding for navigators and other assistants helping people sign up for ACA plans, the administration encouraged consumers to seek out brokers for help.
For next year’s enrollment period, it is considering changing the rules to allow federally funded navigators to also use the alternative websites to enroll consumers.
There are differences among the alternative websites.
“Not all entities have these problems,” the report concludes. “But the program lacks safeguards to protect consumers from harm.”
It found that some direct enrollment websites:
l Use default settings, chat boxes and other design methods to highlight alternatives that earn the web brokers higher commissions, such as low-cost, short-term insurance plans, which cover less and can reject people with pre-existing conditions.
l Either fail to inform or provide inaccurate assessments of whether applicants or their family members might qualify for Medicaid or premium subsidies to help them get coverage.
l Fall short of providing full information on premium costs and deductibles for all the plans available in a region.
The commercial websites are “under-policed,” said report author Tara Straw, a senior policy analyst at the center.
Because of the drawbacks, consumers who use some of these websites are at a disadvantage, lacking the ability to adequately comparison shop, the report warned.
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As a result, some may choose non-ACA plans, such as short-term insurance, which may not be their best option. Others may be discouraged from applying for coverage at all if the websites inaccurately indicate they might not qualify for a subsidy or Medicaid.
“That’s the problem,” Straw said. “The websites can say, ‘We’re telling people to complete the application (to assess subsidy eligibility),’ but who is going to do that when they’re showing all the plans at the unsubsidized price?”
Comparison shopping on some of the websites is limited.
To avoid having to visit multiple sites, Straw offered consumers this advice: “Go to healthcare.gov.”