Health

Mercy Health Network to change its name

New brand, MercyOne, rolls out Feb. 1

Mercy Hospital in Iowa City on Friday, May 9, 2014. (Stephen Mally/The Gazette)
Mercy Hospital in Iowa City on Friday, May 9, 2014. (Stephen Mally/The Gazette)

Iowa health care system Mercy Health Network will rebrand itself next month to better unify its locations statewide.

Starting Feb. 1, Mercy Health Network will become MercyOne, according to a Monday news release.

Mercy Health Network includes 43 owned, joint-venture and affiliated hospitals and medical centers, and more than 230 clinics and similar facilities, generating more than $3 billion in revenue and employing more than 20,000 people. At present, the hospitals and facilities have a dozen different brand names, logos and messages.

“Over the past 20 years, Mercy Health Network has grown significantly, expanding our network of locations, clinical capabilities, services and geographic reach,” Bob Ritz, Mercy Health Network president and chief executive officer, said in a statement.

“Our unifying name and look are key steps in progressing from an individual location to a more visible, integrated health system working together to provide statewide access and expertise.”

All the network’s wholly owned hospitals and clinics will adopt the MercyOne name.

Mercy Iowa City, an affiliate of Mercy Health Network, will not change its name, officials said. Mercy Medical Center in Cedar Rapids is unconnected to Mercy Health Network.

Mercy Health Network leadership or structure also will not change with the rebranding. Each network-owned facility will maintain existing leadership and boards.

l Comments: (319) 368-8536; michaela.ramm@thegazette.com

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