Government

Linn County launches new brand and logo

CEDAR RAPIDS — Linn County officials have announced the official launch of a new county brand and logo.

According to a Friday news release, the brand system includes a new multicolored logo, which was approved earlier this year by the Linn County Board of Supervisors, and portrays the Linn County name and a leaf.

The logo “signifies Linn County’s diversity in livelihoods including farms, businesses (large and small), agribusiness, education and nonprofit organizations. Each color represents an important sector of Linn County: Green represents the land; Blue for water resources; Orange for quality of life; and Red for the excitement and energy you naturally sense or feel in Linn County. The letters are stacked to mirror the actual shape of Linn County on a map. The leaf is a symbol of growth and vitality,” the release states.

The new design will replace the county’s former logo — which features hills, trees and a river with the Cedar Rapids skyline in the background and has been used by the county since the 1990s.

Full implementation of the new logo and brand will take place over time, being integrated in county documents, vehicles and property.

County officials say the new logo will create consistency across the county’s many departments through a unified brand. It also will help customers easily identify county products, programs and services, the release states.

In addition, the new brand adheres to the county’s Customer-Centered Culture, which focuses on customer experience and satisfaction.

ARTICLE CONTINUES BELOW ADVERTISEMENT

As part of that enhanced customer experience, officials also are in the process of redesigning the county website to be more mobile responsive and easy to use.

A redesigned website will launch in the coming months, the release states.

l Comments: (319) 398-8309; mitchell.schmidt@thegazette.com

Give us feedback

We value your trust and work hard to provide fair, accurate coverage. If you have found an error or omission in our reporting, tell us here.

Or if you have a story idea we should look into? Tell us here.

CONTINUE READING

Give us feedback

We value your trust and work hard to provide fair, accurate coverage. If you have found an error or omission in our reporting, tell us here.

Or if you have a story idea we should look into? Tell us here.