Fans of Adult Swim cartoon “Rick and Morty” will have a chance to visit the Rickmobile when it stops in Cedar Rapids on Wednesday.
The Rickmobile, a mobile merchandise store shaped like “Rick and Morty” title character Rick Sanchez, is making its way across the United States in its second promotional tour for the show. On Wednesday the tour will be at Lion Bridge Brewing Co. in Czech Village.
“Rick and Morty” is an animated show that airs on Adult Swim, Cartoon Network’s nighttime adult-oriented programming block. It follows the interdimensional adventures of Rick Sanchez, an irresponsible mad scientist, and his timid grandson Morty Smith.
Earlier this year the Rickmobile team reached out to Lion Bridge about making a tour stop there.
“I guess there’s an overlap of our demographics, people who like ‘Rick and Morty’ and people who like craft beer, so they’ve been hitting a lot of breweries,” said Lion Bridge co-owner Ana McClain.
Lion Bridge will offer a special Szechuan sauce chicken sandwich during the event.
“It’s a play on a joke from the show about pickles and Szechuan sauce,” McClain said. “We’ll run our normal menu and we’ll have an outside station for non-alcoholic drinks and a beer station outside.”
Many of the “Rick and Morty” merchandise items that will be offered are exclusive to the Rickmobile, and include enamel pins, inflatable characters, plush toys, T-shirts and more.
The Rickmobile went on the road for the first time last year starting May 17, 2017, in Atlanta, and the Rickmobile rolled its way across the country before ending at the 2017 New York Comic Con in early October. Last year’s closest stop to Cedar Rapids was in Chicago.
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This year’s tour also began in Atlanta in May and has stopped in Iowa once this month, Aug. 12 in Des Moines.
The Rickmobile team expects about 400 people in and out of the tour stop at the brewery. As of noon Friday, 300 people had confirmed their attendance on the Facebook event page, with more than 2,000 people indicating an interest in going.
“I talked to the property manager of Peace Tree Brewing in Des Moines and he said they had about 1,000 people in and out,” McClain said.
The Lion Bridge parking lot will be closed to host the Rickmobile.
“Rick and Morty” completed its third season in October. Co-creator Justin Roiland revealed in May on Instagram that the show has been renewed by Adult Swim for 70 more episodes.
So far, it’s been about 1 1/2 years between the release of each new season, so fans may not see new episodes until the end of 2019.
IF YOU GO
l What: Visit Adult Swim’s “Rick and Morty” Rickmobile
l When: 5 to 8 p.m. Wednesday
l Where: Lion Bridge Brewing Co., 59 16th Ave. SW, Cedar Rapids
l Cost: Free
l Details: adultswim.com/promos/rickmobile or lionbridgebrewing.com
l Comments: (319) 368-8514; email@example.com