Business

PepsiCo to buy at-home-soda-maker

Deal valued at $3.2 billion

Cases of Pepsi are displayed for sale in Carlsbad, California February 7, 2012. PepsiCo Inc. will report their earnings February 9. REUTERS/Mike Blake
Cases of Pepsi are displayed for sale in Carlsbad, California February 7, 2012. PepsiCo Inc. will report their earnings February 9. REUTERS/Mike Blake

PepsiCo said Monday it plans to acquire make-your-own soft drink brand SodaStream in a deal valued at $3.2 billion.

The move will bring Israeli-based SodaStream International Ltd. under American ownership, and give PepsiCo more points for moving to decrease the amount of plastic flowing into landfills and seas.

It removes what initially was seen by some as a threat to PepsiCo’s bottled soda business, which has struggled as consumers migrate to healthier choices.

And it follows in the footsteps of Dr Pepper’s recent acquisition by the parent of in-home-beverage maker Keurig.

PepsiCo owns the Quaker Oats facility in Cedar Rapids.

Under the deal, announced before the market opened, PepsiCo has agreed to acquire all outstanding shares of SodaStream for $144.00 per share in cash, which represents a 32 percent premium to the 30-day average price.

PepsiCo Chairman and CEO Indra Nooyi, who has announced plans to step down, called SodaStream an “extraordinary company that is offering consumers the ability to make great-tasting beverages while reducing the amount of waste generated. That focus is well-aligned with ‘performance with purpose,’ our philosophy of making more nutritious products while limiting our environmental footprint.”

The buyout offer is “validation of our mission to bring healthy, convenient and environmentally friendly beverage solutions to consumers around the world,” Daniel Birnbaum, SodaStream chief executive said in a statement.

ARTICLE CONTINUES BELOW ADVERTISEMENT

In a note to investors, Bonnie Herzog, managing director of equity research for Wells Fargo Securities, said she thinks the move can help accelerate PepsiCo’s “ongoing strategic shift towards adding healthier options across its product mix and ... complement the company’s growing water portfolio — including its recently launched bottled sparkling water brand Bubly.”

“That said,” she questioned whether the deal “will do much to solve (PepsiCo’s) ongoing struggle to improve volumes in its North American beverage segment” which remain weak despite some recent improvement.

Give us feedback

We value your trust and work hard to provide fair, accurate coverage. If you have found an error or omission in our reporting, tell us here.

Or if you have a story idea we should look into? Tell us here.

CONTINUE READING

Give us feedback

We value your trust and work hard to provide fair, accurate coverage. If you have found an error or omission in our reporting, tell us here.

Or if you have a story idea we should look into? Tell us here.