Business

Nordstrom selling jeans caked in fake dirt

Some who do dirty work respond on social media

These jeans, coated in fake mud, cost $425. (Screen image/via Washington Post)
These jeans, coated in fake mud, cost $425. (Screen image/via Washington Post)

Nordstrom is selling “mud-stained” jeans to the tune of $425.

Barracuda Straight Leg Jeans come with some sort of fake mud substance caked all over them. (It’s not clear what that substance is.) The knees, pockets and crotch of the jeans appear to bear most of the faux brown muck.

And as CNN discovered, “the dirt does not wash out, because it’s actually not real dirt.”

The jeans were designed by PRSP and are sold on Nordstrom’s website, which describes them as “Heavily distressed medium-blue denim jeans in a comfortable straight-leg fit embody rugged, Americana workwear that’s seen some hardworking action with a crackled, caked-on muddy coating that shows you’re not afraid to get down and dirty.”

A few people with jobs that involve getting dirty are pretty miffed. Among them is Mike Rowe, the former host of TV’s “Dirty Jobs,” who channeled his befuddled anger in a Facebook post that’s been shared more than 13,500 times and liked more than 31,000 times as of Wednesday morning.

The response from Twitter was swift.

As one person tweeted, “Welp, it’s official. Working class is en vogue.”

“If you want to look dirty and broke, here are those stupid dirty jeans,” tweeted another user. “I’ll stick to actual work.”

“My husband has jeans like this that he’s been wasting on car repair,” tweeted another.

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The jokes spilled onto Nordstrom’s website but have since been deleted, according to Business Insider.

One read, “This is a joke, right? Do you also sell jeans covered in cow manure? Oh, that must be the deluxe model.”

Another read, “Gotta love being able to look like I have fed the pigs, helped deliver a calf, and get the tractor unstuck without ever having to leave my BMW.”

Nordstrom, however, is used to such publicity.

Earlier this year, Nordstrom caught the public’s attention for selling jeans with square-cut holes at the knee, then covered in clear plastic. “Slick plastic panels bare your knees for a futuristic feel in tapered and cropped high-waist jeans,” read the description. The “clear knee mom jeans,” as they were called, sold for $95.

And then there was the company’s “medium leather wrapped stone” — medium-sized stone wrapped in leather.

“A paperweight? A conversation piece? A work of art? It’s up to you, but this smooth Los Angeles-area stone - wrapped in rich, vegetable-tanned American leather secured by sturdy contrast backstitching - is sure to draw attention wherever it rests, “ read the description, which also boasted of its “simplicity and functionality.” That functionality remains unclear.

The product sold out last year.

Some folks found a silver lining in the jeans (one that isn’t covered in mud).

One Facebook user wrote, “On a positive note, hard working guys everywhere can now sell the jeans they no longer want to wear for $400 bucks a pop!”

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