Business

All About the Stitch Custom Embroidery started as a hobby

Allyson Bird embroiders a variety of items, but has a few in particular that have become very popular gifts. (Courtesy All About the Stitch)
Allyson Bird embroiders a variety of items, but has a few in particular that have become very popular gifts. (Courtesy All About the Stitch)
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Allyson Bird, owner of All About the Stitch Custom Embroidery, believes there’s not much that makes a gift more special than having it personalized.

“When giving gifts to my nieces and nephews who lived far away, my husband always wanted to give them money, but I wanted to give a personalized touch to it,” she said.

So when Bird got a new sewing machine in 2012 with embroidery capabilities, she got creative.

“This is really something that came from a hobby,” she said of All About the Stitch. “Little by little, I went from doing gifts for my family, to doing gifts for friends and people we knew through school.

“It just kind of grew from there.”

Today, using a commercial embroidery machine, Bird embroiders a variety of items, but has a few in particular that have become very popular gifts.

“I make wine totes with funny sayings, and those have really become a niche,” she said.

Wristlets, market totes and stuffed animals with birth information embroidered on them also are popular products.

“I’m all about the wow factor. I love being able to give my customers that same feeling I had years ago. They want to wow someone and make a gift really special,” she said, noting she loves to work with grandparents, aunt and uncles.

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Bird does not have her own store front, but relies on her website and Facebook traffic to promote her products as well as local markets and craft fairs.

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