Allyson Bird, owner of All About the Stitch Custom Embroidery, believes there’s not much that makes a gift more special than having it personalized.
“When giving gifts to my nieces and nephews who lived far away, my husband always wanted to give them money, but I wanted to give a personalized touch to it,” she said.
So when Bird got a new sewing machine in 2012 with embroidery capabilities, she got creative.
“This is really something that came from a hobby,” she said of All About the Stitch. “Little by little, I went from doing gifts for my family, to doing gifts for friends and people we knew through school.
“It just kind of grew from there.”
Today, using a commercial embroidery machine, Bird embroiders a variety of items, but has a few in particular that have become very popular gifts.
“I make wine totes with funny sayings, and those have really become a niche,” she said.
Wristlets, market totes and stuffed animals with birth information embroidered on them also are popular products.
“I’m all about the wow factor. I love being able to give my customers that same feeling I had years ago. They want to wow someone and make a gift really special,” she said, noting she loves to work with grandparents, aunt and uncles.
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Bird does not have her own store front, but relies on her website and Facebook traffic to promote her products as well as local markets and craft fairs.
*This business is featured in the Cedar Rapids Metro Economic Alliance’s Buy Here, Give Here, Grow Here initiative. Local consumers have the power to drive economic growth by supporting local businesses and non-profits. Each dollar spent locally returns an average of three times more to our community than buying elsewhere. Learn more about locally owned businesses, non-profits and business building resources that drive our economy at www.cedarrapids.org/buygivegrowhere.