Business

Active Endeavors owners retire

Longtime employees take the reins

Eadie and Mark Weaver sit on the stairs with Maizie at Active Endeavors in downtown Iowa City on Friday, Aug. 10, 2018. (Stephen Mally/The Gazette)
Eadie and Mark Weaver sit on the stairs with Maizie at Active Endeavors in downtown Iowa City on Friday, Aug. 10, 2018. (Stephen Mally/The Gazette)

Mark and Eadie Weaver, founders of outdoors clothing and equipment store Active Endeavors in Iowa City, spent the past 32 years making it possible for their customers to get out and enjoy nature.

Now, it’s their turn.

The Weavers retired at the end of June and since have spent much of that time doing what they love most — traveling, hiking and spending time with their first grandchild.

“Our vision was to bring the mountain and outdoors culture to Iowa City,” recalled Mark of opening the store three decades ago. “There wasn’t really anything like it here.

“So it was gratifying to bring that to Iowa City and to be our own bosses. But it was also a 24-hours-a-day job, you never stopped thinking about the store.”

They certainly didn’t have the time they wanted for outdoor hobbies, he said.

In their 30-plus years in the business the Weavers also opened Active Endeavors stores in Des Moines and Davenport.

“The best part was all the people we worked with and met,” Mark said.

Longtime Active Endeavors employees — brothers Dave and Brian Nerad — have taken over managing the store.

The two of have worked for the Weavers for nearly 20 years and so the transition has been essentially seamless for customers.

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“We will live vicariously through our customers. It seems in Iowa City that people are either returning from a trip or planning the next one,” Dave said.

He said the brothers feels excited and supported as they move into their new roles at Active Endeavors.

“Mark and Eadie have always been gracious with their leadership and guidance and we are happy to keep the ownership local.”

Mark agreed.

“We are still right here in Iowa City and we are 100 percent behind Brian and Dave because we want that culture and legacy to continue,” he said.

A public reception in honor of the Weavers’ retirement will be 4:30 to 6 p.m., Tuesday, Aug. 14, at the Dandy Lion in Iowa City.

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