Hoopla

Maroon 5 strives to give fans mix of old and new

Travis Schneider

By serving as a judge on NBC’s “The Voice” competition, frontman Adam Levine (center) has helped pump up the popularity of Maroon 5, guitarist James Valentine said. The band will headline Saturday’s newbo evolve festival in Cedar Rapids, with a main-stage concert in the NewBo District. Mark Scibilia will open the show. The previously announced opener, The Shadowboxers, featuring Cedar Rapids native Adam Hoffman, is on tour with Justin Timberlake in Europe.
Travis Schneider By serving as a judge on NBC’s “The Voice” competition, frontman Adam Levine (center) has helped pump up the popularity of Maroon 5, guitarist James Valentine said. The band will headline Saturday’s newbo evolve festival in Cedar Rapids, with a main-stage concert in the NewBo District. Mark Scibilia will open the show. The previously announced opener, The Shadowboxers, featuring Cedar Rapids native Adam Hoffman, is on tour with Justin Timberlake in Europe.

Back around the start of 2016, as Maroon 5’s musicians had started to turn their attention to doing a sixth album, guitarist James Valentine told some interviewers he thought the band might return to a sound along the lines of the band’s 2002 debut album, “Songs About Jane.”

But instead of returning to the old-school organic, guitar-based soul-pop of that album, Maroon 5 made its most modern, synthetic sounding electro-pop-styled release yet with 2017’s “Red Pill Blues.”

Valentine good-naturedly said he’s learning from speaking a bit too soon.

“That’s my own fault for opening my big mouth,” he said in a recent phone interview. “I always offered that with a caveat that we never really know what’s going to happen until we get in there and sort of start really fighting (through) the creative process. ... There was no sort of grand sort of scheme or anything. It was just ‘OK, these are the songs that we dig right now.’”

Certainly, an album like “Red Pill Blues” made sense for the climate of pop music today. It’s been said plenty of times that rock music is dead and guitars are an endangered species, at least where Top 40 pop is concerned. Music on pop radio is overwhelmingly synthetic, with keyboards, synthesizers and programmed beats the sonic tools of the trade and hip-hop and electronica blending with bigger-the-better pop hooks meant to immediately grab listeners’ attention.

That’s pretty much what Maroon 5 delivered on “Red Pill Blues.”

The group retains the classic songwriting structures and the R&B and soul influence that have always characterized Maroon 5 music. But the R&B influence is more modern on “Red Pill Blues, and a hip-hop feel figures strongly into songs like “Best 4 U,” “Wait” (currently a top 15 single on “Billboard” magazine’s Adult Contemporary chart) and “Who I Am,” while the element of classic pop-rock that always ran through the band’s music is less pronounced. In addition, “Red Pill Blues” finds the group dialing back on its tempos and putting more of an electronic sheen on many of the songs.

Valentine sees the contrasts between “Red Pill Blues” and the previous Maroon 5 albums, but feels the album isn’t that big of a musical departure.

“It’s definitely a little more chill. I think that might have something to do, it certainly could have something to do with our age,” he said. “I do think it sounds a little more mature. There was a frenetic sort of energy to a lot of our earlier stuff, so the tempos are little more laid back and the beats are more hip-hop influenced.

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“(In) all of our records there’s a through line — which is there’s a soul and R&B influence — and then the sort of classic songwriting approach,” Valentine said. “I think this record still contains that. So it seems to fit as a part of the overall catalog.”

Coming up with songs that work for radio has been a big ingredient in the continued popularity of Maroon 5, which includes Valentine, singer Adam Levine, guitarist/keyboardist Jesse Carmichael, bassist Mickey Madden, drummer Matt Flynn, multi-instrumentalist Sam Farrar and keyboardist PJ Morton.

What also has helped has been Levine’s role since 2011 as a judge and coach on the hit television show “The Voice.” Valentine feels Levine’s much higher profile has greatly benefited the band as a whole. Maroon 5 also has been able to launch its singles by performing them on “The Voice” — the kind of exposure that must leave other acts green with envy.

“I think it’s been a huge,” Valentine said. “I think him going into this show, we already had a pretty established career. We had a pretty good catalog of songs. But I think most people, they might have been familiar with some of the songs, but they didn’t really have a face for the band. And so when Adam came on the show, they’re like ‘Oh, he did that song.’”

ON THE ROAD TO C.R.

Maroon 5, though, still works at building on its audience through touring, and that’s what’s happening this summer. The first leg ran through mid-July, then the tour resumes in early September for dates that extending to mid-October.

In between, the band is headlining Saturday’s newbo evolve lineup in Cedar Rapids, with a 7 p.m. concert on the main-stage, 1620 Second St. SE, in the NewBo District. Concert gates open at 5 p.m.

Valentine said fans can expect to hear the songs they know, although the long list of Maroon 5’s hit singles means the band has to leave some songs off the set list. The band’s current top 5 single, “Girls Like You,” with guest Cardi B, could well be a new addition.

“It’s a blessing and a curse,” Valentine said of the group’s hit songs. “It’s great because you could come in off of the street and not really care that much about Maroon 5 and you could still be familiar with most of the songs we play because we’ve been around long enough and we’ve been lucky enough to have a few hits. But it’s challenging for the more hard-core fans who want to hear more of the obscure tracks. We don’t have the time to fit them all in.

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“There’s a certain amount of songs that people are expecting to hear, so that’s always a challenge,” he said. “But I think we’ve struck the right balance with the songs we’ll be playing.”

Get out!

WHAT: newbo evolve presents Maroon 5, with opener Marc Scibilia

WHERE: newbo evolve concert venue, 1620 Second St. SE, Cedar Rapids

WHEN: 7 p.m. Saturday (3/4); concert gates open 5 p.m.

CONCERT-ONLY TICKETS: $70 to 134.50; general admission lawn patrons bring bagged lawn chairs; general admission pit is standing room only

FESTIVAL TICKETS: Three-day pass $375 plus tax and fees; reserved concert seating, access to celebrity keynote speakers and interactive sessions

BUY TICKETS: U.S. Cellular Center Box Office, 1-(800) 745-3000 or <URL destination="https://www.gocedarrapids.com/newboevolve/tickets/">Gocedarrapids.com/newboevolve/tickets/

</URL>WHAT’S ALLOWED AND BANNED: Full list at <URL destination="https://www.gocedarrapids.com/newboevolve/tickets/concert-venue/">Gocedarrapids.com/newboevolve/tickets/concert-venue/

</URL>FESTIVAL DETAILS: Gocedarrapids.com/newboevolve/

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