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Burger King drops nugget prices
Bloomberg News
Oct. 6, 2014 4:31 pm
Burger King Worldwide is lowering its chicken nugget prices to 15 cents each as fast-food chains compete to lure budget-minded customers.
A 10-piece chicken nugget order will cost $1.49 beginning Monday for a limited time in the U.S., the company said in a statement. Burger King regularly sells the nuggets for $2.99.
Fast-food restaurants are trying to draw cash-strapped Americans with new and discounted fare as younger diners increasingly flock to fast-casual chains such as Chipotle Mexican Grill. McDonald's is selling 20 chicken McNuggets for $5, or 25 cents apiece, as well as a $2 jalapeno burger. Burger King has recently offered a two-sandwiches-for-$5 deal.
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Burger King is struggling to boost same-store sales in the U.S. and Canada.
A Burger King logo is pictured in the Brooklyn borough of New York August 25, 2014. (REUTERS/Carlo Allegri)