BHFO signs deal with kathy ireland Worldwide brand

Cedar Rapids e-commerce business started in couple’s basement

The Gazette

Mar. 29, 2022 2:33 pm

BHFO CEO and co-founder Stacie Sefton looks at merchandise with Nancy Perez in the warehouse at the company's facility in Cedar Rapids in 2018. (Jim Slosiarek/The Gazette)

CEDAR RAPIDS — E-commerce clothing marketplace BHFO announced a partnership with the kathy ireland Worldwide brand.

“Style is empowerment and fashion must not be out of economic reach,” Stacie Sefton, CEO of Cedar Rapids-based BHFO, said in a news release announcing the deal Tuesday.

Sefton and her husband, Jon, started BHFO in their basement in rural Linn County in 2003.

Design and marketing business kathy ireland Worldwide was founded in 1993 by Ireland, an entrepreneur and former fashion model.

The brand includes clothing for women, men and children, accessories, weddings and resorts, skin care products, cookware, furniture and appliances, among other items services.