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The official music video for Carrie Underwood's song 'The Champion” features an approximately three second clip of the University of Iowa's Kinnick Wave.
The clip comes on just as featured artist Ludacris begins to rap, around 2 minutes and thirteen seconds in.
The video, which also features footage and images of other inspiring historial moments and figures, has been featured on NBC's Super Bowl LII and XXIII Winter Olympic Games.