116 3rd St SE
Cedar Rapids, Iowa 52401
I was late hitting the road for my meeting with Will Lenzen, so before I turned on to Interstate 380, I made a quick pit stop at the drive-through, figuring I could eat in the car on my way, and save time.
It's something I do more often than I'd like to admit - usually when my day is too packed to stop for lunch and I'm too rushed or disorganized to have packed one.
Usually, I try to eat healthier. I buy local. I've got a big garden. Just try to stop me from eating green beans. I won't say that if I had all the time in the world, I'd never eat fast food, but it's rarely a burger-to-go that I'm really after when I hit the drive-through.
It's just so much easier than other options, like sitting down for a proper lunch or even hitting the supermarket for a sandwich. And if texting and driving is dangerous, try eating a salad behind the wheel. Actually, don't. I'll probably be on 380 right there alongside you, rushing along to the day's next thing.
It's no accident that fast food joints populate on-ramps and exits just as sure as highway signage. When we're busy, easy can seem the only reasonable choice to make. And that's the idea behind the Blue Zones project, which officially launches in Cedar Rapids on Monday - making small changes, especially to our environment, that will make the healthier choices easier.
We're so used to thinking our struggles making healthy lifestyle choices are only personal. That it's a matter of will power or knowledge or drive. Of course, that's part of it. But Lenzen, Cedar Rapids' Blue Zones Project engagement lead, told me that more often than you'd think, we can encourage healthier behaviors without really having to think about it. Take salt.
I'm sure you know people who salt their food before even tasting it - it's something they're in the habit of doing. Lenzen said just by taking the shakers off the table, making them available at a counter or by request, far fewer people are likely to grab a hold of the shaker. It's not about taking the salt away, but about shifting that unconscious habit.
There's so much that goes on behind the scenes that affects our health and well-being: Restaurants can offer healthier choices on their menus and adjust recipes. Schools can do the same. Employers can offer wellness incentives; cities can make it easier to walk, bike and play. These are just a few of the areas Blue Zones staff and volunteers will be targeting.
I've heard some people worry that the Blue Zones Project is some kind of sinister social engineering. They're worried that organizers are trying to take away their freedom of individual choice. You can relax. No one's trying to take anything away.
When I stop at the drive-through not because that's what I want to eat but simply because it's the easiest option, is that a choice, exactly? I don't think so.
By making healthier options easier, the end result is that we've got more to choose from, not less.
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